The Activity Map is a tool that allows business leaders to track the flow of information within an organization. It can also be used to identify the activities that are important for a company and connect them to its value proposition.
Using this map helps you visualize the strengths and weaknesses of your business strategy, as well as identify areas for improvement. The map can be created using any number of different methods and tools, including surveys, Geographic Information Systems (GIS), and more.
Surveys are an easy and inexpensive way to gather data for an activity map. These can include paper or online surveys, as well as in-person interviews. You can also collect data from social media, public information sources, and other types of information.
GIS is a powerful tool for creating activity maps because it can integrate both spatial and non-spatial data. This can include land use, movement patterns, time-use patterns, social interactions, accessibility, and environmental conditions.
These maps can be used to highlight key areas that need improvement or redevelopment. For example, if a particular area has a high concentration of restaurants and cafes but lacks other types of facilities, this may indicate a need for more parks, public spaces, and other amenities.
You can also use an activity map to evaluate the effectiveness of various management strategies and policies. It can help you determine whether or not a particular strategy is working as intended, and it can also be used to compare and contrast the strategies of competing companies.
An Activity Map can be integrated with other Adobe Analytics capabilities to give business users real-time insights into campaign and website performance as well as customer behaviour across channels. These reports can be accessed from within a workspace in Adobe Analytics, or they can be downloaded as an Excel spreadsheet.
The Activity Map browser plugin is an optional add-on that enables business users to view visual overlays of link tracking data across a web page (including quantitate ranking in real time). Access to the Activity Map reporting plugin can be assigned to individual or group members via the Adobe Experience Cloud user administration console.
Detection detail pages are also available to help you track the progress of detections. These pages allow you to see which devices have detected an issue, what type of issue it is, when it occurred, and what the duration was.
Once an Activity Map is implemented across a website, it requires very little ongoing maintenance and development effort. The plugin automatically tracks all links that have certain conditions applied to them. These conditions are generally common HTML attributes that most web developers use to track a link across a page.
The plugin uses a real-time connection to the Adobe Analytics API to track the status of any device and send the data to the platform. The API then processes and analyzes the data to provide the relevant data in the form of a map. The map is then accessible from any website, app, or mobile device that has an Internet connection.